Two Davids and a turtle

There will be more plastic than fish in the ocean by 2050. The global plastic pollution crisis seems daunting and overwhelming. It’s become Goliath.                                              

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We ingest an equivalent of a credit card of plastic each week. The threat to environmental and animal health has now reached humans. It’s threatening David.

We believe in the power of the individual, as David can bring down Goliath. We are here to mobilize the Davids, the more we are, the stronger we'll become. It’s like calling Captain Planet.

We want to leverage action. That’s why we tackle the issue at the beginning where plastic is consumed. The tourism industry is making Goliath stronger. At the same time, accommodation providers can be part of the solution by offering sustainable options to its guests, the Davids.

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We’re all travelers, and so, Davids will have a choice to make for their next destination. Is it going to be plastic or blue? Together with our pioneer hotels, we offer plastic-free nights.

We work with our international partner, with whom we share a common vision. We recycle or eliminate where plastic ends up. Together with our partner, we clean the ocean.

Southeast Asia has emerged as a hot spot for plastic pollution. “Kura Kura” means sea turtle in Indonesian. Kura Kura is our symbol for a win over Goliath.

We are a start-up founded in the heart of the Swiss Alps. We are acting locally, with a global ambition and worldwide impact. We call on all types of hotels, in Switzerland and Indonesia alike, to join the BlueHotel Initiative. Become a blue kura kura.